The business growth strategy aims to define the short and long term objectives of the company, to identify and implement the actions and resources to achieve it, in line with the markets.
Unlike consultants, our experts are actively involved in the formulation of the business development strategy and its implementation, . Our experienced team is composed with many senior managers, men and women from the field who have been confronted with a wide variety of challenges in the company. With personalized support from Arcturius, you benefit from their experience in multiple companies – private and public – and in many sectors of activity.
Whether in a situation of rapid growth, highly competitive market, new developments or crisis, business growth strategies are tailor-made by Arcturius with precision and realism
Marketing & Sales
HRM and training
Our experts work in different fields of business management.
Arcturius accompanies or temporarily replaces the Top Managers, managers with the greatest responsibilities in private and public companies. Our Top Management missions aim to quickly obtain a strategic development of your company by giving the staff common goals and values but also an organization and an efficient management adapted to your situation.
Your company is in constant change and may need to adapt its general management or the direction of its departments. Arcturius’ high level executives bring considerable experience and can quickly take over the reins of your company or one of its branches.
Our associates distinguish themselves from consultants by developing and actively participating in the operational and strategic management of the company. They plan, organize and execute work in a cost-effective and sustainable manner to initiate and accompany changes. In time, our interim managers will also be able to pass on their experiences and skills to people who will take over from them.
The development or redeployment of your company necessarily involves Innovation. The design and realization of innovative products or services is an essential mission at Arcturius. A complete analysis of the market makes it possible to determine beforehand where your company is in its market and what are its development possibilities . Creating and developing Innovation consists of different stages: generation of innovations, filtering and evaluation of the innovations generated, tests and developments, creation of prototypes, market tests and development of marketing strategies for innovation …
Innovation is a competitive advantage of your business. Dr. Di Franco, CEO of Arcturius, brings his first-class experience in Innovation Management. He excels in the design and implementation of innovation strategies that also reduce any resistance to innovation.
The dynamization of your business requires to conquer new markets. With more than 25 years of experience, Arcturius supports you in the creation of an international network. Our expertise in International Trade includes its organizational, administrative, logistical and human aspects including:
- Macroeconomic approach to international development
- Creation and implementation of international development strategies
- Search for financing for the internationalization of trade
- Legal services for the internationalization of the company
- Creation and setting up of international marketing campaigns
- Assistance in negotiations of international transactions according to the specificities of each country
With our quality contacts, you will have the opportunity to quickly develop your sales and strengthen your position in the market.
The supply chain and transports are multiplied with the business internationalization. Arcturius supports you in the optimization and management of the flow of products or goods as well as in the management of your warehouses and logistic processes of your national and international transport.
Sales and Marketing
Communication and Sales are essential functions in any business. Arcturius develops sales growth strategies based on all the means of Online and Offline Marketing. The Marketing & Communication Strategy is tailored to your market and your company. It is developed and implemented by our marketing experts at the forefront of knowledge and technology in the field.
Here are some exemples of our interventions:
- Conducting market analysis and benchmarking
- Development and management of online and offline marketing strategic plans and campaigns
- Organization of events and participation in fairs and exhibitions
- Development of distribution policies
- Creation and development of sales networks
- Sales support through the organization of direct and indirect sales actions
HRM and training
Change takes place in the company with the support of each member of staff. Our human resources experts are experienced people who advise and accompany you in various fields: recruitment, selection, training, social relations, training, forecasting of employment and skills, mobility or staff assessment.
Arcturius supports you in order to face the difficulties linked to the economic crisis and assists you in the strategic management of your company in crisis : corporate restructuring, corporate strategic redeployment, financial difficulties, corporate bankruptcy or transfer or sale of the company or even end of career of the executive without successor …
Whatever the situation, Arcturius intervenes quickly and actively to find solutions to the problems of your company, in order to restore a new equilibrium and to accompany the change.
Arcturius develops and implements corporate business strategies for private companies as well as for public entities like cities, regions and countries.
We act as strategic and economic advisor to meet challenges ranging from micro to macroeconomics. Innovation, Town and Country Planning,Sustainable Energy and Transport Management are assets in our missions to assist public companies.