Innovation and change management

In times of crisis or intense competition, the survival of the company or the taking of market shares can only be won if we take the initiative to innovate. Innovation must however be accompanied indispensably with change management and appropriate marketing strategies. This is the purpose of the presentation that was given by Dr. Di…

Innovation Management and Resistance to innovation

Analysis Of Consumer Profiles In The Presence Of A Disruptive Innovation was the subject of the conference that was given by Dr. Di Franco, CEO of Arcturius, the 22nd of september 2012. He was speaker at the 7th European Conference on Innovation and Entrepreneurship at Lisbon (Portugal). The reseach on Resistance to Innovation The presented subject aims to…